New car promotion

Summary

The request asked how much money the Department for Enterprise sought from Audi for a new car launch event. The response disclosed that no money was sought because the event was viewed as a mutually beneficial partnership for worldwide promotion.

Key Facts

• The event was the international press launch of the new Audi TT.
• The event took place from 12 to 19 July 2018.
• The Department for Enterprise did not seek any money from the German company.
• The project was considered a mutually beneficial partnership.
• Audi estimated the worldwide media reach of the event at over 30 million people.

Data Disclosed

• 12 to 19 July 2018
• 30 million people
• 11 July 2018
• 24 July 2018
• 530033

Original Request

Audi TT event

Data Tables (1)

Full Response Text

Page 1 of 2

Freedom of Information Co-ordinator 1st Floor, St Georges Court Upper Church Street, Douglas Isle of Man IM1 1EX

Telephone: (01624) 685375 Website: www.gov.im/ded Email: steven.tallach@gov.im

Our ref: 530033 24 July 2018

Dear ###

We write further to your request which was received on 11 July 2018 and which states:

“How much money has the Department sought from the German company who are coming here to launch a new car?”. Our response to your request is as follows: We understand that you are referring to the Audi TT event that took place from 12 to 19 July 2018. Due to the fact that the Department for Enterprise took the view that the international press launch of the new Audi TT was likely to be highly beneficial for the Island in terms of worldwide promotion no money was sought. The project was seen as a mutually beneficial partnership. Audi estimate that the combined potential worldwide reach of the publications and media involved in this press visit is over 30 million people. Further information about the event is available in the Department’s news release available here: https://www.gov.im/news/2018/jun/29/international-audi-tt-event-in-the-isle-of-man/ Please quote the reference number 530033 in any future communications.

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I will now close your request as of this date.

Yours sincerely