Net zero campaign

Summary

The applicant requested analytics, feedback, and evaluation data for the Isle of Man's Net Zero Campaign from January 2022 to present. The Department of Environment, Food and Agriculture released most requested data via appendices and online links, though some demographic breakdowns were withheld as they were not held by the authority.

Key Facts

• The request covered analytics, public feedback, and internal assessment documents for the Net Zero Campaign.
• Data for four specific surveys was provided, including the Small Changes campaign and IGR Climate Change Insights.
• Some requested information was directed to publicly available online sources under Section 20 of the Act.
• The authority stated it does not hold specific demographic breakdowns for some respondents.
• The response was finalized on 12 May 2025 with an outcome of 'All information sent'.

Data Disclosed

• 249 responses
• 20 responses
• 27 responses
• 1445 responses
• January 2022
• 10 April 2025
• 12 May 2025
• 23 August 2024
• 04 October 2024
• February 2025
• 12 May 2023
• 17 March 2023

Exemptions Cited

• Section 20 – Information accessible to applicant by other means
• Information not held by the public authority

Original Request

I am requesting access to any data, reports, or records relating to the public engagement and communication efforts associated with the Isle of Man Government's Net Zero Campaign. Specifically, I am seeking the following information for the period January 2022 - present: 1. Analytics and Engagement Data, including: * Website traffic and engagement metrics (e.g. page views, session durations, bounce rates) * Social media reach and engagement statistics (e.g. impressions, likes, shares, comments) * Email campaign performance (e.g. open rates, click-through rates, unsubscribe rates) * Attendance figures for public meetings, events, or consultations 2. Public Feedback and Consultation Data, including: * Number of responses to any Net Zero-related consultations or surveys * Summary of feedback themes or concerns raised * Demographic breakdown of respondents (if available) 3. Internal Assessment or Evaluation Documents, including: * Any KPIs, success measures, or post-campaign evaluation reports * Any assessments of changes in public awareness, attitudes, or behaviour as a result of the campaign If any of the requested information is already publicly available, please direct me to the relevant source.

Data Tables (1)

Full Response Text

Freedom of Information Co-ordinator Corporate Services Directorate Thie Slieau Whallian, Foxdale Road, St John’s, Isle of Man, IM4 3AS Tel no (01624) 685854 Fax no (01624 685851 Email: defa@gov.im www.gov.im

Our ref: 4578049 12 May 2025

Dear ###

We write further to your request, received 10 April 2025, which states:

"I am requesting access to any data, reports, or records relating to the public engagement and communication efforts associated with the Isle of Man Government's Net Zero Campaign.

Specifically, I am seeking the following information for the period January 2022 - present:

1. Analytics and Engagement Data, including:

2. Website traffic and engagement metrics (e.g. page views, session durations, bounce rates)

3. Social media reach and engagement statistics (e.g. impressions, likes, shares, comments)

4. Email campaign performance (e.g. open rates, click-through rates, unsubscribe rates)

5. Attendance figures for public meetings, events, or consultations

6. Public Feedback and Consultation Data, including:

7. Number of responses to any Net Zero-related consultations or surveys

8. Summary of feedback themes or concerns raised

9. Demographic breakdown of respondents (if available)

10. Internal Assessment or Evaluation Documents, including:

11. Any KPIs, success measures, or post-campaign evaluation reports

12. Any assessments of changes in public awareness, attitudes, or behaviour as a result

of the campaign

If any of the requested information is already publicly available, please direct me to the relevant source."

Our response to your request is as follows. Please see below the information being released to you.

Q1. Analytics and Engagement Data, including:

• Website traffic and engagement metrics (e.g. page views, session durations, bounce rates)

• Social media reach and engagement statistics (e.g. impressions, likes, shares, comments)

• Email campaign performance (e.g. open rates, click-through rates, unsubscribe rates)

• Attendance figures for public meetings, events, or consultations

Please see Appendix A.

Q2. Public Feedback and Consultation Data, including:

• Number of responses to any Net Zero-related consultations or surveys

• Summary of feedback themes or concerns raised

• Demographic breakdown of respondents (if available)

Small Changes campaign - Have you changed your home energy habits?

249 responses

Feedback summarised in Appendix B

Nature Markets Survey, 23 August 2024 - 04 October 2024

20 responses

Feedback summarised in Appendix C

Taxis Survey, February 2025

27 responses

Feedback summarised in Appendix D

IGR Climate Change Insights – 2024

1445 responses

Feedback and demographics summarised in Appendix E

Section 20 – Information accessible to applicant by other means
While our aim is to provide information whenever possible, under section 20 of the Act, we are not required to provide information in response to a request if it is already reasonably accessible to you, whether free of charge or on payment of a fee.

Some of the information that you have requested is available online here:

IGR Climate Change Insights - 2021, 2023 https://www.netzero.im/our-programme/public-engagement/ https://www.netzero.im/our-programme/public-engagement/climate-change-pulse- survey-2023

Consultation on proposals relating to Building Control approval for new buildings containing fossil fuel heating systems, 12 May 2023 - 17 March 2023 https://netzero.im/media/iujlee5l/consultation-fossilfuelheating-summary-v8.pdf

Consultation with public bodies in relation to Climate Impact Assessments,
Spring - Summer 2024 https://netzero.im/media/szcbpyoc/cia-you-said-we-did-final-with-cover-for- website.pdf

While our aim is to provide information whenever possible, in this instance the public authority does not hold or cannot, after taking reasonable steps to do so, find the information that you have requested. This is because the Department of Environment, Food and Agriculture does not hold some of the demographic breakdown of respondents.

1. Internal Assessment or Evaluation Documents, including:

2. Any KPIs, success measures, or post-campaign evaluation reports

3. Any assessments of changes in public awareness, attitudes, or behaviour as a result of the campaign

Small Changes - Energy Efficiency Campaign 2022 - 2023 See Appendix F Energy Efficiency Campaign support (main campaign Jul 23-Jan 24) - original campaign completed by Cabinet Office/Central Communications under the Cost of Living Support Campaign See Appendix G Royal Show 2023 See Appendix H Gaia - Earth Day 2024 Campaign See Appendix I

While our aim is to provide information whenever possible, in this instance the public authority does not hold or cannot, after taking reasonable steps to do so, find the information that you have requested. This is because the Department of Environment, Food and Agriculture does not hold an evaluation report for the Plastics Ban Campaign.

Please quote the reference number 4578049 in any future communications.

Your right to request a review

If you are unhappy with this response to your freedom of information request, you may ask us to carry out an internal review of the response, by completing a complaint form and submitting it electronically or by delivery/post.

An electronic version of our complaint form can be found by going to our website at https://services.gov.im/freedom-of-information/Review . If you would like a paper version of our complaint form to be sent to you by post, please contact me and I will be happy to arrange for this. Your review request should explain why you are dissatisfied with this response, and should be made as soon as practicable. We will respond as soon as the review has been concluded.

If you are not satisfied with the result of the review, you then have the right to appeal to the Information Commissioner for a decision on:

1. Whether we have responded to your request for information in accordance with Part 2 of the Freedom of Information Act 2015; or
2. Whether we are justified in refusing to give you the information requested.

In response to an application for review, the Information Commissioner may, at any time, attempt to resolve a matter by negotiation, conciliation, mediation or another form of alternative dispute resolution and will have regard to any outcome of this in making any subsequent decision.

More detailed information on your right to a review can be found on the Information Commissioner’s website at www.inforights.im.

Should you have any queries concerning this letter, please do not hesitate to contact me.

Further information about freedom of information requests can be found at www.gov.im/foi.

I will now close your request as of this date.

Yours sincerely