A request was made for details on Manx Care's Infant Feeding Team, including staff numbers, job descriptions, and organizational changes, alongside data on caesarean sections and home birth reinstatement. The authority responded by providing the job description for the Infant Feeding Lead and confirming the outcome as 'All information sent', though the specific statistical data requested was not included in the provided text excerpt.
Key Facts
The Infant Feeding Lead reports to the Service Lead 0-19/Head of Midwifery within the Integrated Women, Children and Families division.
The role requires the post holder to be a Registered Nurse, Midwife, or Health Visitor with current NMC registration.
The job description outlines responsibilities to lead the implementation of the Baby Friendly Initiative (BFI) across Manx Care.
The authority confirmed that all requested information was sent on 2025-03-03.
The response included a job evaluation reference number of 1055v2/JE/19 for the Infant Feeding Lead position.
Data Disclosed
2025-03-03
2025-02-04
Pay Band 7
1055v2/JE/19
0-19
2020
2015-2025
Original Request
1. Staff numbers in the Infant Feeding Team, each year, from 2020-present? Figures to please breakdown:
a. How many are Full Time Equivalent
b. How many are Part Time
2. Job descriptions for Infant Feeding Team staff
3. Please provide any information/correspondence showing why the Infant Feeding Team has moved from under the Integrated Women, Children and Families Care Group umbrella to under community services (Children and Families Health visiting)?
4. Where is the Infant Feeding Team delivering services and how has this changed in recent years (e.g. The Jane Crookall Maternity Unit/ Neonatal Unit/ any other hospital settings)
5. Have role definitions changed for Midwives/Neonatal nurses since these changes have been implemented?
6. How many caesarean sections have been carried out on Island annually each year, between 2015-2025? (For 2025, please include 1 January - date.) Figures to also include:
a. How many were planned/elective
b. How many were classed as emergency
7. Does Manx Care have a timeframe for the reinstatement of home births on the Island?
8. Is Manx Care currently tracking how many NICE recommendations it is in breach of in relation to the maternity services offered?
9. Has Manx Care been contacted by NICE for being in breach of its recommendations?
Data Tables (16)
Job Title
Infant Feeding Lead
Division
Integrated Women, Children and Families
Reports to
Service Lead 0-19/Head of Midwifery
Responsible for
Infant Feeding Team Members
Pay Band
7
Job Evaluation
Reference No.
1055v2/JE/19
Organisation Chart
IWCF Clinical Care
Group Manager
Service Leads
8a 0-19
Senior
Infant Feeding Public Health
Practitioners/Tea
Co- Lead (7) 0-19
m Leader (7)
ordinator/Senior
Practitioner (7)
this post
Overview
The post holder will contribute to the strategic direction of infant feeding
issues across the Isle of Man to increase the number of mothers initiating
and sustaining breastfeeding. This shall be achieved through training,
education, informing, profiling, auditing, co-ordinating and working
alongside Public Health department to work towards achieving Baby
Friendly Initiative (BFI).
Job Purpose
The post holder will provide professional leadership, advice and support
to the midwifery, neonatal Health Visiting and children’s ward to promote
evidence-based breast-feeding practices, and professional leadership of
infant feeding team
In particular, the postholder will:
• Oversee the implementation of the Infant Feeding Policy to
contribute to the improvement of breast-feeding rates in line with
the Public Health/Manx Care agenda to improve health and reduce
inequalities
• Provide professional leadership, advice and support to Health Visiting
staff and evidence-based training programme and support alongside
the infant feeding training coordinator by developing lesson plans
that responds to changing educational needs
• Support staff to make the changes required to implement best
practice for breast feeding for all staff working with mothers’ babies
and families
• Lead on implementation of Baby Friendly Initiative across Manx Care
• Offer expert advice and support to breastfeeding mothers and
professionals to facilitate sustainability of breastfeeding and to
increase breastfeeding rates across the Isle of Man
• Act as a role model and source of first line information for team
members staff in promoting, protecting and supporting breast
feeding
• Provide supervision to members of the Infant Feeding Team.
Communication &
Relationship Skills
• To share learning across all multi-disciplinary and multi-agency
professionals who have a role for promoting and supporting families
with breast feeding
• Provide specialist advice to other health care professionals at all
levels and women and families primarily to ensure they understand
the information and where appropriate be able to use the necessary
skills with regards to the BFI
• The post holder will use all necessary methods of communication
daily; this will involve giving and receiving highly sensitive information
such as when considering patients requirements through risk
assessments and utilising the necessary safeguarding policies
• Participate as an active team member and act as a role model to
professionals within teams across the service
To work co-operatively with all professionals and participate in
meetings and other team activities where required
• Have highly developed communication skills to enable information to
be delivered and translated effectively
• Challenge existing practices, facilitating discussions on alternatives
and advising on different ways of working
• Develop and maintain strong links with Public Health Department,
Midwifery, and GP’s, Paediatric team and 0-19 Public Health Nursing
Team
• Develop and maintain relationships with other agencies who work
alongside the promotion of Breast Feeding
• Work closely with all key stakeholders to continuously strive for the
delivery of high-quality care services that are fit for purpose, improve
patient experience and safety and address health inequalities.
Knowledge Training
& Experience
• Registered Nurse/Midwife/Health Visitor with current NMC
registration
• International Board-Certified Lactation Consultant (IBCLC
qualification or willingness to work towards
• Masters level qualification or equivalent experience and knowledge
• Previous experience of working as a Health Visitor/Nurse/Midwife
• Demonstrate the application of research-based practice
Understanding of the national and local direction in Infant feeding
• Experience of multi-agency working
• Develop own knowledge and practice and take responsibility for
continuing professional development and NMC revalidation
• Participate in regular supervision
• Attend all mandatory training
• Participate annually identifying, developing and agreeing your own
development plan with your line manager using the PDP process
The desirable knowledge, training and experience requirements of this
role are:
• Qualification in teaching/assessing clinical practice
• Research within Infant feeding practice.
Main Duties &
Responsibilities
• Obtain and analyse breast feeding data related to breast feeding
initiation, birth visits and 6–8-week visits to identify areas of
challenge with low breast-feeding rates and to work with the
Midwifery and Health Visiting teams to improve Key Performance
Indicator’s (KPI’s)
• Identify with teams’ appropriate interventions to improve breast
feeding and practise against the BFI standards
• Liaise with Health Visitors, GPs and Midwives and other health
professionals to ensure effective links and co-operation for
implementing BFI standards
• Be recognised as a specialist professional with an increased
knowledge in breast feeding and act as a resource to Service Users
and professional for information and support
• Identify and liaise with local Breast-Feeding support groups /projects
and multi-disciplinary colleagues to improve support to breast
feeding women
• Develop, deliver and evaluate an infant feeding training curriculum to
BFI standards for all teams, adapting content to the staff’s
requirements accordingly
• Ensure recording and reporting systems are in place to monitor on
the uptake of infant feeding training
• To review and evaluate existing breastfeeding support practise across
the Island and identify any potential gaps in the service
• To make recommendations to improve and increase the amount of
clinical breastfeeding support available to mothers by raising
awareness through the Manx Care service
• To provide clinical expertise to women experiencing breast feeding
difficulties and where appropriate signpost women to support
services to ensure a consistent approach
• To provide clinical support and supervision to staff facing challenges
relating to breastfeeding
• Form positive working relationships with both immediate and
externally based colleagues by utilising highly developed
communication and networking skills
• To communicate complicated information in a form that all clients
understand, including those whose first language is not English
• Regularly report to service leads and managers with reference to
progress and actions required in relation to all breastfeeding matters,
and particularly the Baby Friendly Initiative
• Maintain accurate, legible and contemporaneous records in
accordance with the NMC Guidelines for Record and Record Keeping
• Ensure team members understand and implement the Infant Feeding
policy and adhere to the code of marketing of breast milk and
substitutes
• To work in conjunction with the Infant Feeding Training Coordinator
provide both the foundation training and annual updates for all staff
working with new mothers and babies
• Be innovative and creative in responding to changing priorities in
national and local policy
• Work with business manager to establish clear systems for accurate
data collection, audit and evaluation of the service
• Obtain, analyse and share information for decisions making in line
with the Information Sharing Protocol
• Liaise with line manager keeping them updated with current work
streams and any support required
• Develop strategies for achieving, implementing and sustaining the
UNICEF BFI standards
• Coordinate audit in line with Baby Friendly (BFI) Standards.
Analytical &
Judgemental Skills
• Comply with all department policies, procedures and protocols
• Pay regard to materials and equipment
• Carry out duties with due regard to the Organisation’s Equal
Opportunity Policy such as writing policies & procedures will impact
beyond the post holder’s own area of work and writing SOPs for their
own work area. The post holder will also undertake research and be
expected to present this to the relevant working groups and
committees which they will be expected to relay key information to
the teams within their area of work
• Seek advice and support from your line manager whenever necessary
• To undertake analysis of statistics and change practice e.g. breast-
feeding statistics indicating the need for ongoing training
• To take overall responsibility for the practice, learning and
development of student to specialist practitioners on an ad hoc basis
such as accommodating students to shadow the post holder at
events/specialist BF groups/working alongside health visitors who
may have limited knowledge of BFI with the aim to improve
knowledge and skills
• Where necessary assess, diagnose and treat symptoms in relation to
breast feeding e.g. thrush, mastitis Raising the profile of the profile
improve the health in gathering evidence and data shadowing
practitioners and improving personal communication BF competence
shaping BF for ISLE of MAN community nursing
• Where necessary refer patients to the GP or hospital for medical
interventions
• Assist in the review of data, reports and information to inform
services going forward.
Planning &
Organisational Skills
• Manage personal time effectively to ensure that work in respect of
Breast feeding is prioritised and quality assurances and systems are
paramount
• Prioritise own workload and organise own work effectively to meet
all priorities and the needs of the service
• Ensure all deadlines are adhered to
• Accurately capture and record data in relation to breast feeding and
apply quality assurance processes
• Lead on the accreditation of baby friendly initiative for the
community based on evidence-based research
• Deputise for the service lead Children and Families when required to
• Have a flexible, adaptable approach to their work to the meet the
needs of the service, clients and meet deadlines
• Programmes of service improvement that are informed from audits
and service feedback.
Physical Skills
• Standard keyboard skills are required to write reports, compile
presentations and training packages Ability to sit at a workstation for
long periods of time
• Undertake home visits, attend clinics and meetings Drive a car to
work placed centres and patient homes Carry weighing scales
• Assess breast feeding practice and provide advice to professionals
and parents.
Policy/Service
Development
• Contribute to the review and development of policy and procedures
for own work area
• Implement policies for own work area which will be rolled out across
the department for use by other health care professionals
• Inform service development through audit and patient feedback
• Advise senior stakeholders on local breast-feeding audits,
improvements and nationals’ trends.
Financial & Physical
Resources
• To request funding and resources on a need’s basis
• To be responsible for equipment use by self and other colleagues/
health care professionals e.g. Breast pumps and training tools the
anatomy, scales.
Human Resources
• Provide professional leadership in respect of own areas professional
teams and other health professionals within the Manx Care where
required such as when giving advice, instilling confidence and gaining
their understanding behind the academia of the BFI
• Deliver BF training to staff and mentoring to students as required.
Supervise and oversee work of more junior staff where necessary
• Identifying training needs in respect of infant feeding, growth and
development in relation to breast feeding, developing and
implementing programmes
• Workload planning and evaluation on a daily/weekly basis
• Direct and oversee care plans for breast feeding parents and their
babies for professionals
• Identify and escalate areas of concern in respect of professionals’
practice
Supervise the Infant Feeding team members
o
Line manager the infant feeding team- PDR/sickness
o
absence/annual leave/rotas.
Information
Resources
• Ability to access and use computerised patient’s records in
accordance with local policies
• Use of base computers/laptops and mobile devices to access and
record accurate patient records and emails both at base and on
Community visits
• Completes forms/templates on EMIS Web in conjunction with
support services to allow reporting of service statistics.
• To be competent in the use of a variety of software packages
including Word, Excel, PowerPoint, email and internet to enable the
production of documents, training materials and reports
• Ability to use IT resources during teaching and other presentations.
Collate data and run data for audit purposes.
Research &
Development
• To contribute to reports to inform and shape breast feeding practices
on the IOM
• Undertake R&D on an ongoing basis in respect of BFI
• To produce reports and papers in respect of breastfeeding data and
information
• To analyse data in respect of Infant feeding practises
• Undertake audits which will be inclusive of the guidance set out by
NICE and UNICEF.
Freedom to Act
• Ability to work freely and interpret the services operating procedures
to ensure that agreed outcomes and outputs are met and delivered
• Autonomous practitioner with the ability to act in accordance with
NICE practices and shape the services
• To escalate concerns and issues when appropriate to the Service Lead.
Confidentiality
In the course of your duties, you may have access to confidential material
about patients, members of staff or other business of Manx Care. On no
account must information relating to identifiable patients be divulged to
anyone other than authorised persons, for example, medical, nursing or
other professional staff, as appropriate, who are concerned directly with
the care, diagnosis and /or treatment of the patient. If you are in any
doubt whatsoever as to the authority of a person or body asking for
information of this nature, you must seek advice from your manager.
Similarly, no information of a personal or confidential nature concerning
individual members of staff should be divulged to anyone without the
proper authority having first been given. Failure to observe these rules
will be regarded by your employers as gross misconduct which could
result in disciplinary action being taken against you. In the case of
information held on computer systems, you may be held personally liable
if you in any way knowingly contravene the appropriate terms of the Data
Protection Act 2018.
Health & Safety
It is the duty of all employees to work in such a way that accidents to
themselves and to others are avoided, and to co-operate in maintaining
their place of work in a tidy and safe condition, thereby minimising risk.
Employees will, therefore, refer any matters of concern through their
respective line managers. Similarly, it is each person’s responsibility to
ensure a secure environment and bring any breaches of security to the
attention of their managers.
Safeguarding
The Isle of Man is committed to safeguarding and promoting the welfare
of children, young people and adults at risk and expects staff to share this
commitment. Staff must work in accordance with all health and social
care policies relating to safeguarding.
CARE
In Manx Care we pride ourselves on being Committed and passionate,
Accountable and Reflective, Respectful and Inclusive and Excellent and
Innovative. CARE represents what we are about, what we stand for and
what we value. All our recruitment, performance management and
development are based on our CARE ethos.
JOB DESCRIPTION AGREEMENT
I have read and agree with the content of this job description and
accept that the role will be reviewed annually as part of the
development review process.
Job holder’s name (please print)
…………………………………………………………………………………………
Job holder’s signature
………………………………………………………………………………………….
Line manager’s name (please print)
………………………………………………………………………………………….
Line manager’s signature
…………………………………………………………………………………………
Date
…………………………………
Date
…………………………………
Physical effort
• Works in physically cramped conditions e.g. manoeuvring bags
containing weighing scales and records in homes with limited
space. May be several times a week
• Lift, and carry scales (6kg on average) in and out of boot of car and
into homes for up to 5-6 times a day
• Lifting and carrying bag containing records prescription pad,
measuring mat up to 6 times a day
• Kneel; crouch to weigh babies on the floor of client’s homes
• Possess basic keyboard skills to be able to access email and type
letters and reports, daily
• Drive car to visits, daily
Mental effort
• Concentrate for prolonged periods of time, up to 6 appointments a
day lasting on average an hour each visit
• Interrupted during office-based time (2-3 hours a day) may be
interrupted by phone calls or clients calling in several times during
that time
• Carry mobile phone to enable manager to contact us urgently or
make urgent phone calls when away from the office
• Concentrate on the learning needs of a student
Emotional effort
• Across scope of practice could impact on post holders’ emotional
wellbeing
• Discuss with parents that their children may not be reaching
developmental milestones
• Visit clients with complex mental health problems
• Visit and support families where abuse or neglect has occurred
• Provide emotional support for student in practice and in learning
activities
• Support members of Team who may be dealing with difficult
professional or personal issues
Working conditions
• Visiting homes with poor standards of hygiene
• Exposure to smoking during some home contacts
• Body fluids, faeces, vomit e.g. babies undressed for weighing or
clients with continence problems
• Fleas or lice in clients’ homes
• Working alone for much of the time doing home visits, some
practitioners are based alone too
• Driving/being driven in normal situations
• Driving/being driven after stressful visits
• May have to dispose of used nappies
• Visiting potentially aggressive clients alone as may be no previous
history
• Visiting in all weather conditions
Agreement of above description
I have read and agree with the content of this job description and
accept that the role will be reviewed annually as part of the
development review process.
Job holder’s name (please print) ……………………………………………….
Job holder’s signature ……………………………………………………………….
Line manager’s name (please print) ……………………………………………
Line manager’s signature …………………………………………………………….
Date …………………………………
Date …………………………………
Criteria for
selection
Attributes
Essential (E) or
Desirable (D)
requirements
Method of
assessment
Qualifications
• Registered Midwife or
Health Visitor or Nurse
• Post-registration
qualification or evidence
of further study e.g.
International Board-
Certified Lactation
Consultant (IBCLC)
• Educated to degree level
or equivalent
• Evidence of Continued
Professional Development
• Qualification in
teaching/assessing clinical
practice
• Research within Infant
feeding practice
E
D
E
D
E
D
CV
Interview
Pre-Employment
Checks
Portfolio
Knowledge &
Experience
• Experience of working
with children and families
in a hospital or community
setting
• Experience in providing
breastfeeding support
• Knowledge and experience
of support plans for more
complex infant feeding
issues
• Experience of working on
own or as part of a team
• Experience teaching or
presenting in groups
• Experience and
understanding of working
within safeguarding
procedures and guidelines
• Experience of working
collaboratively with other
professionals within the
health economy and from
other organisations
• Knowledge of relevant
government policy and
professional issues
E
E
E
E
E
E
E
E
CV
Interview
• Ability to work
independently and as part
of a team
• Ability to work under
pressure
• Ability to analyse data and
to problem solve
• Enthusiasm and ability to
motivate others
E
E
E
E
Attributes
• Approachable personality
with ability to
demonstrate empathy
towards others
• Ability to travel within the
requirements of the post.
Clean driving licence and
access to own transport
• Reliable
• Demonstrates flexibility to
meet the needs of the
service
• Integrity
• Commitment to providing
a people centred service
• Commitment to working in
ways which challenge
discrimination
• A keen interest in the
speciality
• A commitment towards
quality in Infant Feeding
• Evidence of involvement
in quality issues
• Up to date professional
portfolio
• Satisfactory Police Check
E
E
E
E
E
Interview
Application
Pre-employment
checks
2020
2021
2023
2024
2025
2
5
5
4
5
Category 1. Immediate threat to the life of women or fetus. Delivery
recommended. Within 30 minutes of the decision.
Category 2. Maternal or fetal compromise which is not immediately life
threatening. Delivery recommended within 75 minutes of the decision.
Category 3. No fetal or maternal compromise but needs early birth.
Category 4. Delivery timed to suit the woman or staff, includes all planned
caesarean sections.
Date
Category 1
Category 2
Category 3
Category 4
Total
Jan 25
1
3
4
9
17
Jan24-Dec
24
10
69
30
98
207
Jan 23-Dec
23
11
97
36
100
244
Jan 22-
Dec22
5
66
31
89
191
Jan 21-
Dec21
8
71
33
113
225
Jan 20 -
Dec20
4
79
24
91
198
Jan 19-
dec19
9
80
38
116
243
Jan 18-
Dec18
10
84
28
98
220
Jan 17-
Dec18
10
80
34
93
217
Jan 16-
Dec16
9
71
34
100
214
Jan 15-Dec
15
17
78
34
108
249
Full Response Text
1 | P a g e
JOB DESCRIPTION
Job Title
Infant Feeding Lead
Division
Integrated Women, Children and Families
Reports to
Service Lead 0-19/Head of Midwifery
Responsible for
Infant Feeding Team Members
Pay Band
7
Job Evaluation
Reference No.
1055v2/JE/19
Organisation Chart
Overview
The post holder will contribute to the strategic direction of infant feeding
issues across the Isle of Man to increase the number of mothers initiating
and sustaining breastfeeding. This shall be achieved through training,
education, informing, profiling, auditing, co-ordinating and working
alongside Public Health department to work towards achieving Baby
Friendly Initiative (BFI).
Job Purpose
The post holder will provide professional leadership, advice and support
to the midwifery, neonatal Health Visiting and children’s ward to promote
evidence-based breast-feeding practices, and professional leadership of
infant feeding team
In particular, the postholder will:
•
Oversee the implementation of the Infant Feeding Policy to
contribute to the improvement of breast-feeding rates in line with
the Public Health/Manx Care agenda to improve health and reduce
inequalities
•
Provide professional leadership, advice and support to Health Visiting
staff and evidence-based training programme and support alongside
the infant feeding training coordinator by developing lesson plans
that responds to changing educational needs
IWCF Clinical Care
Group Manager
Service Leads
8a 0-19
Infant Feeding
Co-
ordinator/Senior
Practitioner (7)
this post
Senior
Practitioners/Tea
m Leader (7)
Public Health
Lead (7) 0-19
2 | P a g e
•
Support staff to make the changes required to implement best
practice for breast feeding for all staff working with mothers’ babies
and families
•
Lead on implementation of Baby Friendly Initiative across Manx Care
•
Offer expert advice and support to breastfeeding mothers and
professionals to facilitate sustainability of breastfeeding and to
increase breastfeeding rates across the Isle of Man
•
Act as a role model and source of first line information for team
members staff in promoting, protecting and supporting breast
feeding
•
Provide supervision to members of the Infant Feeding Team.
Communication &
Relationship Skills
•
To share learning across all multi-disciplinary and multi-agency
professionals who have a role for promoting and supporting families
with breast feeding
•
Provide specialist advice to other health care professionals at all
levels and women and families primarily to ensure they understand
the information and where appropriate be able to use the necessary
skills with regards to the BFI
•
The post holder will use all necessary methods of communication
daily; this will involve giving and receiving highly sensitive information
such as when considering patients requirements through risk
assessments and utilising the necessary safeguarding policies
•
Participate as an active team member and act as a role model to
professionals within teams across the service
To work co-operatively with all professionals and participate in
meetings and other team activities where required
•
Have highly developed communication skills to enable information to
be delivered and translated effectively
•
Challenge existing practices, facilitating discussions on alternatives
and advising on different ways of working
•
Develop and maintain strong links with Public Health Department,
Midwifery, and GP’s, Paediatric team and 0-19 Public Health Nursing
Team
•
Develop and maintain relationships with other agencies who work
alongside the promotion of Breast Feeding
•
Work closely with all key stakeholders to continuously strive for the
delivery of high-quality care services that are fit for purpose, improve
patient experience and safety and address health inequalities.
Knowledge Training
& Experience
•
Registered Nurse/Midwife/Health Visitor with current NMC
registration
•
International Board-Certified Lactation Consultant (IBCLC
qualification or willingness to work towards
•
Masters level qualification or equivalent experience and knowledge
•
Previous experience of working as a Health Visitor/Nurse/Midwife
•
Demonstrate the application of research-based practice
Understanding of the national and local direction in Infant feeding
•
Experience of multi-agency working
•
Develop own knowledge and practice and take responsibility for
continuing professional development and NMC revalidation
•
Participate in regular supervision
3 | P a g e
•
Attend all mandatory training
•
Participate annually identifying, developing and agreeing your own
development plan with your line manager using the PDP process
The desirable knowledge, training and experience requirements of this
role are:
•
Qualification in teaching/assessing clinical practice
•
Research within Infant feeding practice.
Main Duties &
Responsibilities
•
Obtain and analyse breast feeding data related to breast feeding
initiation, birth visits and 6–8-week visits to identify areas of
challenge with low breast-feeding rates and to work with the
Midwifery and Health Visiting teams to improve Key Performance
Indicator’s (KPI’s)
•
Identify with teams’ appropriate interventions to improve breast
feeding and practise against the BFI standards
•
Liaise with Health Visitors, GPs and Midwives and other health
professionals to ensure effective links and co-operation for
implementing BFI standards
•
Be recognised as a specialist professional with an increased
knowledge in breast feeding and act as a resource to Service Users
and professional for information and support
•
Identify and liaise with local Breast-Feeding support groups /projects
and multi-disciplinary colleagues to improve support to breast
feeding women
•
Develop, deliver and evaluate an infant feeding training curriculum to
BFI standards for all teams, adapting content to the staff’s
requirements accordingly
•
Ensure recording and reporting systems are in place to monitor on
the uptake of infant feeding training
•
To review and evaluate existing breastfeeding support practise across
the Island and identify any potential gaps in the service
•
To make recommendations to improve and increase the amount of
clinical breastfeeding support available to mothers by raising
awareness through the Manx Care service
•
To provide clinical expertise to women experiencing breast feeding
difficulties and where appropriate signpost women to support
services to ensure a consistent approach
•
To provide clinical support and supervision to staff facing challenges
relating to breastfeeding
•
Form positive working relationships with both immediate and
externally based colleagues by utilising highly developed
communication and networking skills
•
To communicate complicated information in a form that all clients
understand, including those whose first language is not English
•
Regularly report to service leads and managers with reference to
progress and actions required in relation to all breastfeeding matters,
and particularly the Baby Friendly Initiative
•
Maintain accurate, legible and contemporaneous records in
accordance with the NMC Guidelines for Record and Record Keeping
4 | P a g e
•
Ensure team members understand and implement the Infant Feeding
policy and adhere to the code of marketing of breast milk and
substitutes
•
To work in conjunction with the Infant Feeding Training Coordinator
provide both the foundation training and annual updates for all staff
working with new mothers and babies
•
Be innovative and creative in responding to changing priorities in
national and local policy
•
Work with business manager to establish clear systems for accurate
data collection, audit and evaluation of the service
•
Obtain, analyse and share information for decisions making in line
with the Information Sharing Protocol
•
Liaise with line manager keeping them updated with current work
streams and any support required
•
Develop strategies for achieving, implementing and sustaining the
UNICEF BFI standards
•
Coordinate audit in line with Baby Friendly (BFI) Standards.
Analytical &
Judgemental Skills
•
Comply with all department policies, procedures and protocols
•
Pay regard to materials and equipment
•
Carry out duties with due regard to the Organisation’s Equal
Opportunity Policy such as writing policies & procedures will impact
beyond the post holder’s own area of work and writing SOPs for their
own work area. The post holder will also undertake research and be
expected to present this to the relevant working groups and
committees which they will be expected to relay key information to
the teams within their area of work
•
Seek advice and support from your line manager whenever necessary
•
To undertake analysis of statistics and change practice e.g. breast-
feeding statistics indicating the need for ongoing training
•
To take overall responsibility for the practice, learning and
development of student to specialist practitioners on an ad hoc basis
such as accommodating students to shadow the post holder at
events/specialist BF groups/working alongside health visitors who
may have limited knowledge of BFI with the aim to improve
knowledge and skills
•
Where necessary assess, diagnose and treat symptoms in relation to
breast feeding e.g. thrush, mastitis Raising the profile of the profile
improve the health in gathering evidence and data shadowing
practitioners and improving personal communication BF competence
shaping BF for ISLE of MAN community nursing
•
Where necessary refer patients to the GP or hospital for medical
interventions
•
Assist in the review of data, reports and information to inform
services going forward.
Planning &
Organisational Skills
•
Manage personal time effectively to ensure that work in respect of
Breast feeding is prioritised and quality assurances and systems are
paramount
•
Prioritise own workload and organise own work effectively to meet
all priorities and the needs of the service
•
Ensure all deadlines are adhered to
5 | P a g e
•
Accurately capture and record data in relation to breast feeding and
apply quality assurance processes
•
Lead on the accreditation of baby friendly initiative for the
community based on evidence-based research
•
Deputise for the service lead Children and Families when required to
•
Have a flexible, adaptable approach to their work to the meet the
needs of the service, clients and meet deadlines
•
Programmes of service improvement that are informed from audits
and service feedback.
Physical Skills
•
Standard keyboard skills are required to write reports, compile
presentations and training packages Ability to sit at a workstation for
long periods of time
•
Undertake home visits, attend clinics and meetings Drive a car to
work placed centres and patient homes Carry weighing scales
•
Assess breast feeding practice and provide advice to professionals
and parents.
Policy/Service
Development
•
Contribute to the review and development of policy and procedures
for own work area
•
Implement policies for own work area which will be rolled out across
the department for use by other health care professionals
•
Inform service development through audit and patient feedback
•
Advise senior stakeholders on local breast-feeding audits,
improvements and nationals’ trends.
Financial & Physical
Resources
•
To request funding and resources on a need’s basis
•
To be responsible for equipment use by self and other colleagues/
health care professionals e.g. Breast pumps and training tools the
anatomy, scales.
Human Resources
•
Provide professional leadership in respect of own areas professional
teams and other health professionals within the Manx Care where
required such as when giving advice, instilling confidence and gaining
their understanding behind the academia of the BFI
•
Deliver BF training to staff and mentoring to students as required.
Supervise and oversee work of more junior staff where necessary
•
Identifying training needs in respect of infant feeding, growth and
development in relation to breast feeding, developing and
implementing programmes
•
Workload planning and evaluation on a daily/weekly basis
•
Direct and oversee care plans for breast feeding parents and their
babies for professionals
•
Identify and escalate areas of concern in respect of professionals’
practice
o Supervise the Infant Feeding team members
o Line manager the infant feeding team- PDR/sickness
absence/annual leave/rotas.
Information
Resources
•
Ability to access and use computerised patient’s records in
accordance with local policies
•
Use of base computers/laptops and mobile devices to access and
record accurate patient records and emails both at base and on
Community visits
6 | P a g e
•
Completes forms/templates on EMIS Web in conjunction with
support services to allow reporting of service statistics.
•
To be competent in the use of a variety of software packages
including Word, Excel, PowerPoint, email and internet to enable the
production of documents, training materials and reports
•
Ability to use IT resources during teaching and other presentations.
Collate data and run data for audit purposes.
Research &
Development
•
To contribute to reports to inform and shape breast feeding practices
on the IOM
•
Undertake R&D on an ongoing basis in respect of BFI
•
To produce reports and papers in respect of breastfeeding data and
information
•
To analyse data in respect of Infant feeding practises
•
Undertake audits which will be inclusive of the guidance set out by
NICE and UNICEF.
Freedom to Act
•
Ability to work freely and interpret the services operating procedures
to ensure that agreed outcomes and outputs are met and delivered
•
Autonomous practitioner with the ability to act in accordance with
NICE practices and shape the services
•
To escalate concerns and issues when appropriate to the Service Lead.
Confidentiality
In the course of your duties, you may have access to confidential material
about patients, members of staff or other business of Manx Care. On no
account must information relating to identifiable patients be divulged to
anyone other than authorised persons, for example, medical, nursing or
other professional staff, as appropriate, who are concerned directly with
the care, diagnosis and /or treatment of the patient. If you are in any
doubt whatsoever as to the authority of a person or body asking for
information of this nature, you must seek advice from your manager.
Similarly, no information of a personal or confidential nature concerning
individual members of staff should be divulged to anyone w
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