Locate Isle of Man Promotional Video

Summary

The request sought details on the production, costs, and participant payments for a specific Isle of Man promotional video. The Department for Enterprise confirmed the video was externally commissioned, disclosed the full production cost breakdown, and stated that no payments or reimbursements were made to the subjects.

Key Facts

• The video 'Dean Harrison's Move to the Isle of Man With Family' was commissioned from an external local provider.
• The total cost to produce the video was GBP 2,412.00 including VAT.
• No payments were made to the video subjects for their participation.
• No reimbursements were provided to the video subjects.
• The video is part of a broader marketing campaign and is not measured as a standalone piece for ROI.

Data Disclosed

• 2024-06-26
• 2024-07-18
• 2024-06-05
• 300.00
• 1,200.00
• 210.00
• 2010.00
• 402.00
• 2412.00
• 20%
• 3942349

Original Request

* Please provide information to show whether the Locate Isle of Man video 'Dean Harrison's Move to the Isle of Man With Family: A TT Rider's Relocation Story' was filmed and produced in-house by the department or by an external provider. * If the above video, published on YouTube on 5 June 2024, was produced by an external provider please provide information which shows how much it cost and a breakdown of those costs. * Please provide information which shows whether the subjects of the above mentioned promotional video received any form of payment for their participation and if so how much this was. * If the subjects of the video did not receive payment please provide information which shows whether the subjects of the above promotional video received any other form of reimbursement. * Please provide information which shows the expected return on investment of the above mentioned promotional video.

Data Tables (1)

Data Tables (reformatted)

Full Response Text

Freedom of Information Co-ordinator 1st Floor, St Georges Court Upper Church Street, Douglas Isle of Man IM1 1EX

Telephone: (01624 686400) Website: https://www.iomdfenterprise.im/

Our ref: 3942349 17 July 2024

Dear ###

We write further to your request, received 26 June 2024, which states:

"* Please provide information to show whether the Locate Isle of Man video 'Dean Harrison's Move to the Isle of Man With Family: A TT Rider's Relocation Story' was filmed and produced in-house by the department or by an external provider.

• If the above video, published on YouTube on 5 June 2024, was produced by an external provider please provide information which shows how much it cost and a breakdown of those costs.

• Please provide information which shows whether the subjects of the above mentioned promotional video received any form of payment for their participation and if so how much this was.

• If the subjects of the video did not receive payment please provide information which shows whether the subjects of the above promotional video received any other form of reimbursement.

• Please provide information which shows the expected return on investment of the above mentioned promotional video."

Our response to your request is as follows:

Please provide information to show whether the Locate Isle of Man video 'Dean Harrison's Move to the Isle of Man With Family: A TT Rider's Relocation Story' was filmed and produced in-house by the department or by an external provider. The Department can confirm that the video referenced in your request was commissioned from an external local provider. If the above video, published on YouTube on 5 June 2024, was produced by an external provider please provide information which shows how much it cost and a breakdown of those costs. The cost to the Department to produce the video was as follows:

Description Amount GBP Videography 300.00 Videography Edit
1,200.00 Videography Colour Grade 300.00 Production Fee 210.00 Subtotal 2010.00 Total VAT 20% 402.00 Total GBP 2412.00

Please provide information which shows whether the subjects of the above mentioned promotional video received any form of payment for their participation and if so how much this was.

The Department does not hold the information requested as, other than the costs identified for the video production, no additional payments were made. If the subjects of the video did not receive payment please provide information which shows whether the subjects of the above promotional video received any other form of reimbursement. The Department does not hold the information requested, as the subjects of the video did not receive any form of reimbursement. Please provide information which shows the expected return on investment of the above mentioned promotional video The Department, through its Locate function regularly creates video and written case studies to showcase the Isle of Man's lifestyle to a broad audience, providing genuine insights into the relocation experience through real-life stories.
These case studies are continuously repurposed to sustain engagement and drive interest year-round and are tied to broader marketing campaigns, therefore are not measured as stand-alone pieces of content. This case study formed part of a broad range of promotional activities as part of Locate Isle of Man's increased promotion throughout June 2024 during the TT races to engage and inform audience visiting the Island and engaging remotely around the world during the period. All case studies feature individuals and families who kindly give their time and agree to be featured to help reenforce the benefits the Island has to offer as part of its ongoing Locate campaigns. The Department has never paid for anyone to feature in any of these real life features and is grateful for all contributors who have supported them over the years, including Mr. Harrison and his family.

Please quote the reference number 3942349 in any future communications.

Your right to request a review

If you are unhappy with this response to your freedom of information request, you may ask us to carry out an internal review of the response, by completing a complaint form and submitting it electronically or by delivery/post.

An electronic version of our complaint form can be found by going to our website at https://services.gov.im/freedom-of-information/Review . If you would like a paper version of our complaint form to be sent to you by post, please contact me and I will be happy to arrange for this. Your review request should explain why you are dissatisfied with this response and should be made as soon as practicable. We will respond as soon as the review has been concluded.

If you are not satisfied with the result of the review, you then have the right to appeal to the Information Commissioner for a decision on; 1. Whether we have responded to your request for information in accordance with Part 2 of the Freedom of Information Act 2015; or 2. Whether we are justified in refusing to give you the information requested.
In response to an application for review, the Information Commissioner may, at any time, attempt to resolve a matter by negotiation, conciliation, mediation or another form of alternative dispute resolution and will have regard to any outcome of this in making any subsequent decision. More detailed information on your right to a review can be found on the Information Commissioner’s website at www.inforights.im. Should you have any queries concerning this letter, please do not hesitate to contact me. Further information about freedom of information requests can be found at www.gov.im/foi.

I will now close your request as of this date.

This response took three hours to complete.