Promotional materials for Locate.im
| Authority | Department for Enterprise |
|---|---|
| Date received | 2024-06-06 |
| Outcome | All information sent |
| Outcome date | 2024-06-19 |
| Case ID | 3907161 |
Summary
The Department for Enterprise responded to a request regarding promotional materials for the 2024 Isle of Man TT, disclosing that no new beer mats were ordered but 2,000 from 2023 stock were distributed, alongside details on other produced collateral and associated costs.
Key Facts
- No new 'Locate.im' beer mats were ordered for the 2024 TT; approximately 2,000 were distributed from 2023 stock.
- Beer mats were distributed at key locations including Sea Terminal, IOM Airport, TT Fan Park, and various public houses.
- The 2023 production cost for 30,000 beer mats was £1,953, meaning there was no production cost for the 2024 distribution.
- Additional 2024 promotional materials included 'Visit Isle of Man' leaflets costing £696 and 'Locate Isle of Man' guides and postcards costing £1,526.
- The request was received on 2024-06-06 and the full response was issued on 2024-06-19.
Data Disclosed
- 2,000 beer mats distributed
- 30,000 beer mats ordered in 2023
- £1,953 cost for 2023 beer mats
- £696 cost for Visit Isle of Man leaflets
- £1,526 cost for Locate Isle of Man guides and postcards
- 10,000 A5 leaflets
- 2,000 TT Relocation Guides
- 10,000 A6 postcards
- 2024-06-06
- 2024-06-19
- 3907161
Original Request
Could the Department for Enterprise please provide: (i) The number of promotional 'Locate.im' beer mats ordered by the Department for distribution at hospitality venues during the Isle of Man TT 2024; (ii) Where these beer mats were distributed; (iii) The total cost of producing and distributing the beer mats; and (iv) What other similar promotional materials (i.e. physical items other than fixed advertising banners or displays bearing DfE branding and messaging) have been produced and distributed during the Isle of Man TT 2024.
Data Tables (15)
| (i) | The | number | of promotional ' | Locate.im' b | eer | mats | ordered | by | the | Department | for | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| distribution | at h | ospitality | venue | s durin | g the | Isle | of | Ma | n | TT | 2024 |
| No | Locate | I | sle o | f Man | beer | mat | s were | ordered f | or | the | 2024 | I | sle | of | Man | TT | Races | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Approximately 2 | ,000 | bee | r m | ats | were | distributed | in | 2024, | using | stocks | ordered | in | 2023. |
| Th | e | Locate | Isle | of Ma | n | bee | r ma | ts | wer | e distributed | to | various | establishment | s and | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| venues | across t | he Island | in | line | with L | ocate | Isle | of | Man's | campaign | activity | for | th | |||||||||||||
| 2024 | TT | Races. | This | included b | eing h | ande | d ou | t at | a | variety | of | ' | pop-up' | and | 'walking’ | |||||||||||
| activitie | s around | the I | sland, | including | (but n | ot li | mited | to): |
| * | S | ea | T | erminal | departures | and | arrival | areas | (including | pop | u | p | information | d | esk | in | the | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| main | concourse) |
| * | Sea Terminal | ||||
|---|---|---|---|---|---|
| * | IOM Airport m | ezzanine/departur | es & arriv | ||
| * | Public houses | in Peel, Crosby, R | amsey and | ||
| * | Ramsey Sprint | ||||
| * | T | T Fan Park | |||
| * | Grandstand & | Ticket Office | |||
| * | Bushy's TT Vill |
| There was no co | st associated | with | producin | g and distributing | the | beer | mats | ||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| hospitality venu | es during 2024, as | stocks or | dered in | 202 | 3 were | used. | In | 2023, | the | ||
| Department ord | ered 30,000 b | eer | mats at a | total cos | t of | £1,953. |
| (iv) | What other | similar promotion | al material | s (i.e. physic | al items | othe | r than | fixe | |
|---|---|---|---|---|---|---|---|---|---|
| advertising bann | ers or displays be | aring DfE | branding | an | d messaging) | have | bee | ||
| produced and di | stributed during t | he Isle of | Man TT | 2024 |
| For | Visit Isle of | Man, the following | pieces of | collatera | l we | re | produced | for | the | 2024 | TT | ||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Races, at a total | cost of £696 | . Th | ese were | distribute | d ac | ross | the | Welcome | Centre, | Sea | |||||
| Terminal, Airpor | t, and added | to th | e literatur | e orderin | g po | rtal | for | accommodatio |
| * | 10,000 A5 leaf | lets - 'TT 2024 W | ||
|---|---|---|---|---|
| * | 10,000 A5 leaf | lets - 'Your Guide | to TT 202 |
| For | Locate Isle o | f Man, the followi | ng pieces | of collateral | were | produce | d f | or | the | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| TT | Races at a to | tal cost of £1,526 |
| * | 2,000 TT Relo | cation Guides | (12-page A5 g | |
|---|---|---|---|---|
| * | 10,000 A6 pos |
| These were dist | ributed at the | sam | e location | s as the | beer | mats, i | n addition t | o other | ||
|---|---|---|---|---|---|---|---|---|---|---|
| establishments, | including the | Santander Wo | rk Café a | nd v | arious r | etail, | accommodation | |||
| and | hospitality p | roviders across th |
Full Response Text
Freedom of Information Co-ordinator 1st Floor, St Georges Court Upper Church Street, Douglas Isle of Man IM1 1EX
Telephone: (01624 686400) Website: https://www.iomdfenterprise.im/
Our ref: 3907161 17 June 2024
Dear ###
We write further to your request, received 6 June 2024, which states:
"Could the Department for Enterprise please provide:
(i) The number of promotional 'Locate.im' beer mats ordered by the Department for distribution at hospitality venues during the Isle of Man TT 2024;
(ii) Where these beer mats were distributed;
(iii) The total cost of producing and distributing the beer mats;
and
(iv) What other similar promotional materials (i.e. physical items other than fixed advertising banners or displays bearing DfE branding and messaging) have been produced and distributed during the Isle of Man TT 2024."
Our response to your request is as follows:
(i) The number of promotional 'Locate.im' beer mats ordered by the Department for distribution at hospitality venues during the Isle of Man TT 2024
No Locate Isle of Man beer mats were ordered for the 2024 Isle of Man TT Races. Approximately 2,000 beer mats were distributed in 2024, using stocks ordered in 2023.
(ii) Where these beer mats were distributed
The Locate Isle of Man beer mats were distributed to various establishments and venues across the Island in line with Locate Isle of Man's campaign activity for the 2024 TT Races. This included being handed out at a variety of 'pop-up' and 'walking’ activities around the Island, including (but not limited to):
-
Sea Terminal departures and arrival areas (including pop up information desk in the main concourse)
-
Sea Terminal Welcome Centre
- IOM Airport mezzanine/departures & arrival areas
- Public houses in Peel, Crosby, Ramsey and the South
- Ramsey Sprint
- TT Fan Park
- Grandstand & Ticket Office
- Bushy's TT Village
(iii) The total cost of producing and distributing the beer mats
There was no cost associated with producing and distributing the beer mats to hospitality venues during 2024, as stocks ordered in 2023 were used. In 2023, the Department ordered 30,000 beer mats at a total cost of £1,953.
(iv) What other similar promotional materials (i.e. physical items other than fixed advertising banners or displays bearing DfE branding and messaging) have been produced and distributed during the Isle of Man TT 2024.
The other items produced by the Department for Enterprise included the following:
For Visit Isle of Man, the following pieces of collateral were produced for the 2024 TT Races, at a total cost of £696. These were distributed across the Welcome Centre, Sea Terminal, Airport, and added to the literature ordering portal for accommodation providers:
- 10,000 A5 leaflets - 'TT 2024 What's On'
- 10,000 A5 leaflets - 'Your Guide to TT 2024'
For Locate Isle of Man, the following pieces of collateral were produced for the 2024 TT Races at a total cost of £1,526.
- 2,000 TT Relocation Guides (12-page A5 guide)
- 10,000 A6 postcards
These were distributed at the same locations as the beer mats, in addition to other establishments, including the Santander Work Café and various retail, accommodation and hospitality providers across the Island.
Please quote the reference number 3907161 in any future communications.
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This response took 2.5 hours to complete.
Freedom of Information Co-Ordinator