LoveIOM gift card recipients

Summary

The requester asked for the total number of LoveIOM gift cards purchased since their public launch in November 2021. The Department for Enterprise disclosed that 2,027 cards had been bought as of May 3, 2022, and explained the platform's purpose to support the local economy.

Key Facts

• LoveIOM gift cards were first made available to the public on November 26, 2021.
• The total number of cards purchased stood at 2,027 as of 9am on May 3, 2022.
• The platform was developed by the Department for Enterprise to incentivize on-Island spending.
• The project originated from the Economic Recovery Group in 2021.
• Cards can be purchased at the Sea Terminal welcome centre or via the loveiom.com website.

Data Disclosed

• 2,027
• November 26, 2021
• 9am Tuesday 3rd May 2022
• 2021
• 2394229

Original Request

How many LoveIOM gift cards have been bought since the cards were first made available to the public (November 26, 2021).

Data Tables (1)

Full Response Text

Freedom of Information Co-ordinator 1st Floor, St Georges Court Upper Church Street, Douglas Isle of Man IM1 1EX

Telephone: (01624 685375) Website: www.gov.im/ded Email: dpo-dfe@gov.im

Our ref: 2394229 4 May 2022

Dear ####

We write further to your request which was received on 18 April 2022 and which states:

"How many LoveIOM gift cards have been bought since the cards were first made available to the public (November 26, 2021)."

Our response to your request is as follows:

The total amount of LoveIOM gift cards purchased since November 26th 2021, stands at 2,027 as of 9am Tuesday 3rd May 2022.

The Department was tasked to develop a platform which could support an incentivised solution to encourage on-Island spend to support the Manx Economy. The LoveIOM Gift Card platform offered the flexibility to incentivise spend in different ways, at different times, as well as adaptability for the Department to develop the solution for future initiatives as may be required. This project stemmed from the Economic Recovery Group in 2021 and was to provide a platform for a number of years to have flexible options, should the need arise.

If you would like further information regarding the LoveIOM cards, please see another Freedom of Information response named “Love IOM” which can be found on the Freedom of Information portal on the Government website:
https://services.gov.im/freedom-of-information/search.

LoveIOM cards are available to purchase via the welcome centre at the Sea Terminal, or via the website: https://loveiom.com/.

Please quote the reference number 2394229 in any future communications.

Your right to request a review

If you are unhappy with this response to your freedom of information request, you may ask us to carry out an internal review of the response, by completing a complaint form and submitting it electronically or by delivery/post.

An electronic version of our complaint form can be found by going to our website at https://services.gov.im/freedom-of-information/Review . If you would like a paper version of our complaint form to be sent to you by post, please contact me and I will be happy to arrange for this. Your review request should explain why you are dissatisfied with this response, and should be made as soon as practicable. We will respond as soon as the review has been concluded.

If you are not satisfied with the result of the review, you then have the right to appeal to the Information Commissioner for a decision on; 1. Whether we have responded to your request for information in accordance with Part 2 of the Freedom of Information Act 2015; or 2. Whether we are justified in refusing to give you the information requested.
In response to an application for review, the Information Commissioner may, at any time, attempt to resolve a matter by negotiation, conciliation, mediation or another form of alternative dispute resolution and will have regard to any outcome of this in making any subsequent decision. More detailed information on your right to a review can be found on the Information Commissioner’s website at www.inforights.im. Should you have any queries concerning this letter, please do not hesitate to contact me. Further information about freedom of information requests can be found at www.gov.im/foi.

I will now close your request as of this date.

Yours sincerely

Data Protection Officer