Spend local media campaign

Summary

A request was made for a total spend and breakdown of media outlets for the 'Shop Local' campaign, but the Department for Enterprise partially withheld the information citing commercial interests.

Key Facts

• The request was received on 2020-12-14 and responded to on 2021-01-11.
• The authority handling the request was the Department for Enterprise.
• The outcome was classified as 'Some information sent but part exempt'.
• The department determined that protecting commercial interests outweighed the public interest in disclosure.
• The requester was informed of their right to an internal review or appeal to the Information Commissioner.

Data Disclosed

• 1598886
• 2020-12-14
• 2021-01-11
• 3
• 1

Exemptions Cited

• Protection of commercial interests of the private sector
• Protection of commercial interests of the public sector

Original Request

Can you please provide a total spend to media outlets, along with a breakdown of how much each media outlet received, in relation to the shop local campaign that was launched earlier this year?

Data Tables (1)

Full Response Text

Factors in favour of withholding The need to protect the commercial interests of the private sector, which plays an important role in the general health of the economy.

The need to protect the commercial interests of the public sector, whose commercially related functions need, in any event, to be exercised in the wider context of the public interest.

In taking these factors into account the Department for Enterprise determined that the factors in favour of maintaining the exemption outweigh the factors in favour of disclosing the information.

Please quote the reference number 1598886 in any future communications.

Your right to request a review

If you are unhappy with this response to your freedom of information request, you may ask us to carry out an internal review of the response, by completing a complaint form and submitting it electronically or by delivery/post.

An electronic version of our complaint form can be found by going to our website at https://services.gov.im/freedom-of-information/Review . If you would like a paper version of our complaint form to be sent to you by post, please contact me and I will be happy to arrange for this. Your review request should explain why you are dissatisfied with this response, and should be made as soon as practicable. We will respond as soon as the review has been concluded.

If you are not satisfied with the result of the review, you then have the right to appeal to the Information Commissioner for a decision on; 1. Whether we have responded to your request for information in accordance with Part 2 of the Freedom of Information Act 2015; or 2. Whether we are justified in refusing to give you the information requested.
In response to an application for review, the Information Commissioner may, at any time, attempt to resolve a matter by negotiation, conciliation, mediation or another form of alternative dispute resolution and will have regard to any outcome of this in making any subsequent decision. More detailed information on your right to a review can be found on the Information Commissioner’s website at www.inforights.im. Should you have any queries concerning this letter, please do not hesitate to contact me. Further information about freedom of information requests can be found at www.gov.im/foi.

I will now close your request as of this date.

Yours faithfully