Love Manx Christmas Ad 2025

Summary

A request was made for production costs, business contributions, and internal planning documents for the 2025 Love Manx Christmas advertisement. The Department for Enterprise disclosed all requested information, including specific costs, confirmation of no business fees, and the full marketing brief.

Key Facts

• The total production cost for the 2025 video was £10,000 excluding VAT.
• The 2024 video cost £10,150 excluding VAT, plus an additional £1,000 for music licensing.
• No businesses featured in the 2025 advertisement paid fees or made financial contributions to appear.
• The campaign targets all adults on the Isle of Man, with priority given to Millennials and Gen X parents aged 25-55.
• The marketing brief was sent to three potential suppliers in line with procurement guidelines.

Data Disclosed

• £10,000
• £10,150
• £1,000
• 2025
• 2024
• 25-55 years
• 16-25 years
• 15 December 2025
• 16 January 2026
• 3 potential suppliers

Original Request

Dear Sirs

In respect of the Love Manx Christmas Ad 2025 available at https://www.businessisleofman.com/love-manx/ please provide me with the following information:

1 - The total production cost of the 2025 advertisement, and for comparison, the total production cost of the 2024 advertisement.

2 - Whether any of the businesses featured in the 2025 advertisement paid fees or made financial contributions to appear, and if so, the total revenue raised from such contributions.

3 - Copies of internal documents relating to: a) The marketing brief for the 2025 campaign b) The defined target audience(s) c) Any estimated or projected financial impact for featured businesses d) The success criteria established for measuring campaign effectiveness

4 - Documentation showing how feedback or evaluation from the 2024 Love Manx campaign was incorporated into the planning and development of the 2025 advertisement.

5 - The number of businesses featured in the 2024 advertisement compared to the 2025 advertisement, and any documented reasons for the change in participation levels.

6 - Any internal cost-benefit analysis or value-for-money assessment conducted before commissioning the 2025 advertisement.